Ed%20Madison CU

Ed Madison, PhD 

Journalism Professor/Researcher
Consultant/Public Speaker


Ed Madison, PhD is a seasoned media professional with a 30-year track record as an executive producer/director, entrepreneur, and innovative educator. His multifaceted career in media and journalism began as a high school intern at the Washington Post owned CBS television affiliate in Washington, D.C. during the height of Watergate. He has produced and directed programs and segments worldwide for network, syndicated and cable television. He holds a Ph.D. in Communication from the School of Journalism and Communication, University of Oregon.

At age 22, shortly after graduating from Emerson College, Madison was recruited to become a founding producer for CNN, where he aided in creating groundbreaking quality programming that has come to represent that network. His own subsequent companies have provided services for most of the major networks and studios, including CBS, ABC, A&E, Paramount, Disney, and Discovery. He has contributed to the success of many top-rated series that helped to define the lifestyle/travel television genre, including Lifestyles of the Rich & Famous, A&E Top 10 and Entertainment Tonight.

In 1988, Ed founded Tiburon Communications, Inc., which quickly emerged as one of the leading suppliers of "behind-the-scenes" promotional featurettes for motion picture and recording companies. Tiburon produced projects for many high-budget productions from Paramount Pictures, Disney, and MGM, as well as work for recording studios Sony, Geffen Records, and A&M.

In 1998, Ed and long-time colleague Kim Swann produced the award winning "Time Out: The Truth About HIV, AIDS and You" for Paramount Home Video, featuring Magic Johnson and Arsenio Hall, with guest appearances by Tom Cruise, Kirstie Alley and Paula Abdul. Subsequently, Ed and Kim produced several more projects for Paramount, including Magic Johnson's first prime time special for Fox featuring Shaquille O'Neal, Garth Brooks, Whoopi Goldberg and Roseanne. That was followed by a fitness video starring Olympic gold medalist Florence Griffith-Joyner. Later, Ed conceived and consulted on Paula Abdul's successful fitness video, "Get Up and Dance," for Live Home Video. 

Later, Ed served as the supervising producer of "A&E Top 10," a weekly countdown series celebrating pop culture airing on A&E. The series featured episodes on such subjects as the Top 10 Exotic Destinations, Romantic Getaways and Spas and Retreats.

In 2000 Ed formed Rustic Canyon Entertainment and moved the company’s base of operations to Oregon. Shortly thereafter Rustic launched The Visitors’ Channel, a tourism information television service seen in hotels and in public spaces throughout the Northwest. Rustic sold the Visitors' Channel (renamed CityScene) assets to Obie Media (Nasdaq: OBIE) in 2004. It reacquired those assets in 2005 from Lamar Advertising (Nasdaq: LAMR), following Lamar's acquisition of Obie Media, and their decision to focus on outdoor advertising. The company was restructured as Engaging Media in March 2007, simultaneously with its expansion into online video marketing and content creation.

Ed earned his Ph.D. in Communication and Society at the School of Journalism and Communication, University of Oregon in 2012, where he continues to teach multimedia journalism, media entrepreneurship, and digital publishing. Previously, he served as an adjunct instructor at UO and in New Media Communications at Oregon State University. 

Ed initiated and has served as lead instructor of a UO course on mobile media content creation for smartphones, the iPad, and other smart tablet devices. The spring 2010 class started a week before Apple’s debut of the iPad and was the first course of its kind to team undergraduates with publishing companies to design mobile applications. His spring 2011 class created OR Magazine, acknowledged by Adobe as the first student-produced digital publication for the iPad using the company's prerelease Digital Publishing Suite. OR Magazine has received six Gold Crown awards in seven years, the highest honor from the Columbia Scholastic Press Association. 

Ed is also a cofounder and executive director of the Journalistic Learning Initiative (JLI) (previously Media Arts Institute), a 501c3 nonprofit whose mission is to empower students to discover their voice, improve academic outcomes, and engage in self-directed learning through project-based storytelling. In 2016, MAI became the Journalistic Learning Initiative through a collaboration between University of Oregon’s School of Journalism and Communication and College of Education and thought leaders Esther Wojcicki and Tara Guber. In the past 6 years, JLI has served nearly 10,000 students in Oregon, Washington, Idaho, California, and Arizona.

JLI is the centerpiece of Ed’s research agenda. It informs his work with College of Education colleagues Jenefer Husman, Ross Anderson, and Matthew Kim who collaborated to develop “My STEM Story,” a $1.2 million federal grant project funded by the National Science Foundation. The project explores use of “near-peer” mentorships and video narratives as an intervention to inspire students of color to consider science-related careers.

In 2020, Madison received the Robert P. Knight Multicultural Recruitment Award from the Scholastic Journalism Division of the Association for Education in Journalism and Mass Communication (AEJMC). The award acknowledges his efforts to advance the Journalistic Learning Initiative (JLI) and his creation of DigitalSkillsWorkshop.com. He is also an Apple Distinguished Educator and an Adobe Education Leader. 

In 2021, Oregon Governor Kate Brown appointed Madison to hold the faculty seat on the University of Oregon Board of Trustees. In 2023, Governor Tina Kotek reappointed him to serve two more years.

Ed is also the author of four books: Newsworthy: Cultivating Critical Thinkers, Readers and Writers in English Language Arts Classrooms (2015 - Teachers College Press/Columbia University), Reimagining Journalism in a Post-Truth World (2018 - Praeger Books), with co-author Ben DeJarnette, Language Arts in Action: Engaging Secondary Students with Journalistic Strategies, with co-authors Melissa Wantz and Rachel Guldin (2023 - W.W. Norton), and Raising Empowered Learners: Cultivating Students’ Curiosity, Confidence, and Character (2024 -Rowman and Littlefield),